General Mills – Win 1 of 3 TIFF Celebrity Red Carpet Suite Experiences (the “Contest”)

The Contest is sponsored by General Mills Canada Corporation (the “Sponsor”) and is only available at Metro (the “Participating Retailer”) stores. Contest begins on Thursday, July 18, 2019 at 12:00:00 a.m. Eastern Time (ET) and ends on Thursday, August 15, 2019 at 11:59:59 p.m. (ET) (the “Contest Period”). NO PURCHASE NECESSARY. Making a purchase will not increase chances of winning. The Contest is subject to all applicable federal, provincial and local laws and regulations, and is void where prohibited.


The Contest is open to all residents of Ontario, who have reached the age of majority at the time of entry. The Contest is not open to: (i) employees, officers, directors, representatives or agents of the Sponsor, Metro or the Contest’s administrator, or any of their respective parent companies, subsidiaries and affiliates; (ii) the spouse and any member of the immediate family (defined as biological, step or adoptive mother, father, daughter, son, sister or brother) of any person described in (i); and (iii) any person who resides with any person described in (i) or (ii).

Participation constitutes entrant’s full and unconditional agreement to these Rules and the Sponsor and administrator’s decisions, which are final and binding in all matters related to the Contest. In order to be eligible to win the Grand Prize in the Contest, entrants must comply with these Rules.


Online Entry: To enter the Contest online, participants will need to:

  1. Purchase twenty-five dollars ($25) worth (not including taxes) of participating products listed below (the “Participating Products”) on one (1) Metro receipt (the “Receipt”), during the Contest Period. One (1) entry per validated Receipt.

    Participating Products are subject to availability:

    Participating Cereals: Cheerios™ Cereals 260-1,300 g, Nature Valley™ Granola Cereals 310 g, Oatmeal Crisp™ Cereals 425-710 g, Fibre 1™ Cereals 450-710 g, Chex™ Cereals 340-395 g, EDGE™ Cereals 465 g, Despicable Me 3™ Special Edition Cereals 300 g, Lucky Charms™ Cereals 330-580 g, Cinnamon Toast Crunch™ Cereals 360-600 g, Reese® Peanut Butter Puffs™ Cereals 365-601 g, Nestle® Nesquik™ Cereals 600 g, Count Chocula™ Cereals 295 g, Franken Berry™ Cereals 270 g, Trix™ Cereals 300-330 g, French Toast Crunch™ Cereals 380 g, Minions™ Special Edition Cereals 350 g, Cookie Crisp™ Cereals 318 g.

    Participating Snacks: Nature Valley™ Bars 130-1,472 g, Nature Valley™ Biscuits 190 g, Nature Valley™ Breakfast Squares 175 g, Fibre 1™ Bars 125-700 g, Golden Grahams™ Treat Bars 150 g, Cinnamon Toast Crunch™ Treat Bars 120 g, Lucky Charms™ Treat Bars 120 g, Star Wars™ Special Edition Soft Baked Snacks 150 g, Fruit by the Foot™ Fruit Flavoured Snacks 128-595 g, Betty Crocker™ Fruit Shape Snacks 226-272 g, Mott’s Fruitsations® Fruit Flavoured Snacks 128-226 g, Betty Crocker™ Fruit Roll-Ups™ Fruit Flavoured Snacks 141 g.

    Participating Yogurt: Yoplait® Source® Yogurt 16x100 g and 650 g, Yoplait® Minigo® 6x60 g, Minigo® Drinkables 6x93 mL, Yoplait® Tubes® 8x60 g, Liberté Greek® Yogurt 4x100 g, 2x150 g, 500 g and 750 g, Liberté Méditerranée® Yogurt 2x150 g, 500 g and 750 g, Liberté Greek® Crunch Yogurt 2x130 g, Yoplait® YOP® 200 mL, 4x200 mL, Yoplait® YOP® Protein 250 mL and 4x250 mL, Liberté® Kéfir 4x200 mL and 1 L, Liberté Skyr 500 g.

    Participating Old El Paso™: Old El Paso™ Taco Shells 125-191 g, Old El Paso™ Tortillas 144-334 g, Old El Paso™ Original Dinner Kits 250-510 g, Old El Paso™ Salsa 650 mL, Old El Paso™ Seasoning 35-45 g, Old El Paso™ Jalapenos 250 mL, Old El Paso™ Taco Sauce 215 mL, Old El Paso™ Chilies 127 mL, Old El Paso™ Refried Beans 398 mL.

    Participating Betty Crocker™ and Hamburger Helper™ Meals: Betty Crocker™ Potatoes 141-215 g, Hamburger Helper™ Meals 158-255 g.

    Participating Pillsbury™ Products: Pillsbury™ Pizza Pops™ Snacks 400 g and 800 g, Pillsbury™ Pizza Bites™ Snacks 693 g, Pillsbury™ Refrigerated Baked Goods 181-496 g.

    Participating Betty Crocker™ Baking Products: Betty Crocker™ SuperMoist Cake Mixes 432-461 g, Betty Crocker™ Brownies, Cookies and Angel Food Cake 348-496 g, Betty Crocker™ Premium Cupcakes and Dessert Bars 425-539 g, Betty Crocker™ Frosting 340-450 g, Betty Crocker™ Bisquick 454 g-1 kg.

    Participating Annie’s Products: Annie’s Dry Pasta 149-170 g, Annie’s Canned Past 425 g.

  2. Enter via the Internet by going to (the “Contest Website”) and follow the link to the contest registration page; and
  3. Complete the entry form on the Contest Website by filling in your name, mailing address with postal code, e-mail address, telephone number, date of birth, and provide a photo of a single Receipt, clearly showing the participating Metro store name and address, the date and time of transaction and the twenty-five dollars ($25) in Participating Products purchased (the “Receipt”), in a single transaction that must be purchased during Contest Period.
  4. Then submit the entry form by clicking on the “Submit” button. Administrator’s computer is the official time keeping device for the Contest. Online entries must be received by 11:59 p.m. (ET) on Thursday, August 15, 2019.
  5. Upon successful Receipt validation, you will receive an email confirming your entry into the Contest. Receipts that cannot be validated for any reason will be rejected. Reasons for rejections include, but not limited to: (i) fails to pass anti-fraud detection system; (ii) is unauthorized, fake, not from a participating store or has been illegitimately obtained; (iii) contains any messages, or other markings not recognized by the administrator; (iv) is illegible, unreadable, not in focus or blank; (v) has been previously used; (vi) does not include the Participating Products, the correct number of Participating Products or is not during the Contest Period; or (vii) is incorrectly or incompletely entered or submitted.

There is a limit of one (1) entry per validated Receipt.

No Purchase Entry: For a chance to win without purchase, participants should write a unique 50 word essay on why he/she purchases General Mills Canada products (the “Essay”), hand print his/her name and complete mailing address, e-mail address, phone number and birth date on a 8.5" x 11" piece of paper (mechanical reproductions void) and mail the Essay to the address directly below postmarked by Thursday, August 15, 2019. Essays must be received by Wednesday, August 21, 2019 in order to be eligible to enter Contest.

Metro TIFF Contest
No Purchase Entry
191 King Street
P.O. Box 156
Thorndale, ON N0M 2P0

Limit of one (1) No Purchase Entry per person.


Three (3) Grand Prizes:

Each Grand Prize consists of four (4) tickets to the Red Carpet Suite located at the end of the Red Carpet at Roy Thomson Hall on Sunday, September 15, 2019, winners will check in at a dedicated concierge desk, and are whisked backstage to the finely appointed Red Carpet Suite, where they enjoy cocktails and canapes 90 minute prior to their Gala screening. The Suite is the last place the film talent from the screening walk by as they enter Roy Thomson Hall, providing exciting celebrity adjacency. Once the talent enters the building, guests of the Suite are walked by our concierge to their reserved seats in Roy Thomson Hall where they enjoy their screening. Winners also receive a $500 cash gift card, retail value of each Grand Prize is $5,500 CDN.

The Grand Prize is non-transferable and no substitution will be made unless Sponsor, in its sole discretion, determines otherwise. Sponsor reserves the right to substitute a prize for one of equal or greater value should it become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use.

Total retail value of prizes is approximately $16,500 CDN


  1. Potential Prize Winners
    At approximately 10:00 a.m. (ET) on Thursday, August 22, 2019 in London, ON, a computerized random draw will be conducted from the total entries received during the Contest Period. Odds of winning will depend on the number of eligible entries received. The Grand Prizes shall be awarded to the first three (3) selected entrants, whose names were randomly selected from all valid entries.
  2. Prize Claim Process for Prize
    Each selected entrant will be notified by e-mail or telephone that he/she was selected to receive the Prize. Before being declared a Prize winner, each selected entrant will be required to correctly answer a time-limited, mathematical skill-testing question, without assistance of any kind whether mechanical or otherwise, to be administered at a mutually convenient time by telephone. Each selected entrant will also be required to sign and return, within the time stipulated in the documents, a Declaration of Compliance with these Rules and a Liability and Publicity Release (collectively, the “Declaration and Release”). Once completed, the winner’s contact information will be forwarded to the Sponsor or representative to arrange the prize fulfillment.

    If the selected entrant cannot be reached within five (5) business days of the date of being declared a potential winner, fails to submit the completed Declaration and Release within the time allotted, or fails to correctly answer the skill-testing question within the time allotted, the Sponsor or Contest’s administrator shall conclude that the selected entrant has forfeited the Prize, which may then be awarded to an alternate eligible entrant at the Sponsor’s discretion.

The Prize portions that require delivery will be delivered to the confirmed winner.


All entries become the property of the Sponsor and will not be returned.

Any use of automated devices is prohibited. Entries attempted by methods other than those described in these Official Rules shall be deemed void. Any attempt by any participant to obtain more than the stated number of entries by using multiple/different e-mail addresses, identities, registrations and logins, or any other methods will void that participant's entries and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification.

In the event of a dispute as to any registration, the authorized account holder of the e-mail address used to register will be deemed to be the registrant or player. The “authorized account holder” is the natural person assigned an e-mail address by an Internet access provider, online service provider or other organization responsible for assigning e-mail addresses for the domain associated with the submitted address. A selected entrant may be required to provide Sponsor with proof that he/she is the authorized account holder of the e-mail address associated with the selected entry. Proof of sending will not be deemed to be proof of receipt.

Sponsor also reserves the right at its sole discretion to disqualify from this Contest, and any future contest or other promotion Sponsor conducts, any individual that it finds or believes to be tampering with the entry process, or the operation of the Contest or Contest Website, to be acting in violation of the Official Rules or in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.



By entering the Contest and/or voluntarily providing his/her personal information, each entrant consents and agrees to the collection, use and disclosure of the entrant’s personal information by Sponsor and its third party services’ providers for the purpose of administering the Contest and fulfilling the Grand Prize. The Sponsor will not use an entrant’s personal information for any other reason, nor will the Sponsor otherwise disclose it to any third party without consent of entrant. Visit for additional information on how your personal information is being handled.


By entering the Contest, entrants agree that the Sponsor shall not be responsible or liable for any losses or injuries of any kind resulting from participating in the Contest or acceptance, possession and/or use or misuse of the Grand Prize, or any part thereof, and agree to release, discharge and hold harmless the Sponsor, Metro and its respective officers, directors, parent companies, subsidiaries, affiliates, related companies, advertising and promotional agencies, Participating Retailers, Contest administrators, third party services’ providers and prize suppliers (collectively, the “Releasees”) from all claims or damages arising out of entrant’s participation in the Contest and/or acceptance, use or misuse of the Grand Prize, or any part thereof. By accepting the Grand Prize, the prize winner agrees to the use of his/her name, city of residence, photograph and/or other likeness in any related publicity for Sponsor, or Metro, in any medium, including presence on the Sponsor’s website, without further compensation or permission, worldwide and in perpetuity. Sponsor makes no representation or warranty that any identification, videotape, photograph and/or likeness of the winner will be broadcast or used otherwise in any manner.


All decisions of the Sponsor and the Contest’s administrator are final and binding in all matters relating to this Contest, and the Sponsor and the administrator shall not be held responsible for any accident, negligence, printing, administrative or other errors that may arise or occur in connection with the Contest. The Sponsor reserves the right to modify, amend, suspend, or terminate this Contest in whole or in part, at any time without notice and with no obligation or liability, subject to applicable law. If the Contest is terminated, in whole or in part, before the end of the Contest Period, the Sponsor reserves the right to select the winner in a random drawing from all eligible, non-suspect entries recorded and received by the Sponsor as of the date of the termination or the event causing or relating to the termination, as determined by the Sponsor in its own discretion.

The Contest Sponsor and affiliates are not responsible for: (a) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Contest; (b) technical failures of any kind, including, but not limited to malfunctions, interruptions or disconnections in phone lines or network hardware or software; (c) unauthorized human intervention in any part of the entry process or the Contest; (d) technical or human error which may occur in the administration of the Contest or the processing of entries; (e) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize; (f) the security or privacy of information transmitted via computer networks; or (g) breaches of privacy due to interference by third party computer hackers or for any damage caused to or incurred by any eligible entrant or any other person by reason of any such event or occurrence. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Contest, unless it is not possible to award another entry due to discontinuance of the Contest, or any part of it, for any reason, in which case entrant will have no remedy against Sponsor. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims. Entries are subject to verification and will be declared invalid if they are incomplete, garbled, forged, falsified, altered or tampered with in any way.


All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of Ontario.